The Challenge

Pharma clients like Johnson & Johnson, Boehringer Ingelheim, and AbbVie needed clear, compassionate ways to communicate complex science under strict regulatory scrutiny.

My Approach

Conducted research into patient experiences, scientific literature, and compliance requirements. Partnered with medical copywriters to distill dense scientific and legal content into accessible scripts. Developed character designs, storyboards, and animations that balanced accuracy, compassion, and compliance, giving both patients and reviewers confidence in the work.

What I Did

• Directed campaigns across ADHD, Depression, PTSD, and HMPV

• Built patient- and physician-facing education systems

• Led storyboarding and directed animators for clinical explainers and recruitment videos

• Grew the animation practice from solo practice to a 3-person team (plus freelancers), generating 35% of agency revenue in 3 years

• Produced animations, social ads, and interactive content with 100% first-pass compliance approvals

• Curated a reel of selected work used in 40+ pitches, securing $1.2M in contracts

Result

Animation became a core revenue stream. Johnson & Johnson credited our recruitment videos with reaching trial enrollment targets two months early.