The Challenge

Inclusion Plus was a global competition for financial inclusion startups. The identity had to work across 12 countries — credible to corporate partners, but accessible to grassroots innovators.

My Approach

Created a modular system that gave local teams flexibility while protecting global cohesion — standardised typography and iconography, paired with accent palettes adaptable to local contexts.

What I Did

• Designed campaign identity for posters, stage design, T-shirts, and social media

• Developed templates so volunteers and participants could create consistent materials

• Unified pitch events, training resources, and winner announcements under one brand system

Result

Adopted for three consecutive years, supporting 450+ volunteers and 200+ startups across 12 countries. The system scaled globally without redesigns and maintained brand consistency.