The Challenge

Build a revenue-generating animation practice from scratch in a regulated industry with zero existing infrastructure.

My Approach

Treated it as a business problem, not just a creative one. Identified client needs pharma advertisers weren't solving internally, built scalable processes that could handle strict compliance requirements, and hired/trained a team that could deliver at speed without sacrificing quality.

What I Did

• Grew animation from a solo practice to a 3-person team plus freelancers

• Generated 35% of agency revenue within 3 years

• Secured $1.2M in new contracts using a curated reel in 40+ pitches

• Achieved 100% first-pass compliance approvals across all deliverables

• Delivered work for Johnson & Johnson, Boehringer Ingelheim, and AbbVie

Result

Animation became a core revenue stream. Johnson & Johnson credited our recruitment videos with hitting trial enrollment targets two months early.